Dynamic text ads can be created by inserting dynamic text parameters into any part of an ad. Dynamic text parameters are your keywords and parameters being triggered in your ads when people use them to make their searches.

Using dynamic text will make your ads more relevant, increasing your click through rate, your conversion rate, your quality score and ad placements!

Start by selecting an ad from a campaign for which you’d like to add dynamic text. As you can see, you’ll be able to add dynamic text to “title part 1”, “title part 2” and to “ad text” using the “dynamic text” option highlighted below each one when you create “expanded text ads”, and only to “title part 1” and “title part 2” when you create simple “text ads”.

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