Pause Ad Groups that are only Spending and not Converting

Another problem that you’ll encounter is that sometimes your ads will eat up your budget without a single conversion, which will greatly hurt your ad campaigns and your overall marketing efforts in the long run. It would be wise to just stop your non-converting ad groups before disaster strikes by pausing them when they reach a spending threshold.

To do this, go to the “automate” menu in the “campaigns” tab, then to the “create rule for ad groups” and click on “pause ad groups when”.

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