It is a matter of every day that one sees a sprawling advertisement lining the highway, along which the main city drives to work. It is not the banner that is the eye-catcher, but the ivory skin and the crystal clear face of the model becomes the talking point of young and old alike.

However, on sparing a thought for these photos, most would agree that they have doubts regarding the originality. Thanks to the age of photo retouching, this doubt has become a nail biting truth. Welcome into the world where white turns rosy and slim turns size zero, in the quest for incomparable beauty.

Photo retouching is a technique highly popular in the field of modeling work and photography. Media reports related to complaints of popular showgirls and models being touched up are rampant of late. This software comes free of cost and helps in hiding certain scars, marks on the skin. It even helps to create a near perfect smile or a nice pout.

The one question that does the rounds today is, whether models should take the aid of this technology. On a surface level, the answer comes in the affirmative. After all, it can help to hide certain marks or pimples that would make the model look average, rather than outstanding. There are often birthmarks found in certain parts which need to be lightened so that viewers do not find any part ugly. However, on deep thought, photo retouching encourages complexes in the young minds of today.

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